Best answer: How does the Federal Trade Commission protect consumers from deceptive online advertising quizlet?

How does the FTC protect consumers quizlet?

The FTC protects consumers by stopping unfair, deceptive or fraudulent practices in the marketplace by conducting investigations, suing companies, and people that violate the law, developing rules to ensure a vibrant marketplace, and educating consumers and businesses about their rights and responsibilities.

Does the Federal Trade Commission prevent false advertising?

It brings law enforcement actions in federal district court to stop fraudulent advertising practices, coordinates FTC actions with federal and international law enforcement agencies sharing authority over health and safety products and services, and monitors advertising and marketing of alcohol, tobacco, violent …

How does the Federal Trade Commission determine deception in an advertisement?

According to the FTC’s Deception Policy Statement, an ad is deceptive if it contains a statement – or omits information – that: Is likely to mislead consumers acting reasonably under the circumstances; and. Is “material” – that is, important to a consumer’s decision to buy or use the product.

How does the Federal Trade Commission protect consumers?

The FTC protects consumers by stopping unfair, deceptive or fraudulent practices in the marketplace. We conduct investigations, sue companies and people that violate the law, develop rules to ensure a vibrant marketplace, and educate consumers and businesses about their rights and responsibilities.

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What does the Federal Trade Commission do quizlet?

What is the Federal Trade Commission? the nation’s consumer protection agency and one of the government agencies responsible for keeping competition among businesses strong. Its job is to make sure companies compete fairly and don’t mislead or trick people about their products and services.

How do I stop deceptive advertising?

Six top tips to avoid misleading advertising

  1. Don’t omit key information. …
  2. Make sure your pricing is clear. …
  3. Don’t exaggerate the capability or performance of a product. …
  4. Ensure any qualifications are clear. …
  5. Have the evidence to back up your claims. …
  6. Be careful of claims in product names.

What is the role of the FTC in advertising?

The Federal Trade Commission plays a unique role in enforcing well-established standards ensuring that consumers can make informed purchase and use decisions about health-related products and services based on truthful, non-misleading advertising claims while encouraging competition.

What is considered deceptive advertising?

The AMA defines deceptive advertising as “advertising intended to mislead consumers by falsely making claims, by failure to make full disclosure, or by both“.

What does the Federal Trade Commission regulate?

The FTC enforces federal consumer protection laws that prevent fraud, deception and unfair business practices. The Commission also enforces federal antitrust laws that prohibit anticompetitive mergers and other business practices that could lead to higher prices, fewer choices, or less innovation.

What does the FTC consider to be deceptive and unfair advertising?

Section 5 of the FTC Act prohibits “unfair or deceptive acts or practices in or affecting commerce.” As the Commission set forth in its 1983 Policy Statement on Deception, a representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material

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What are the main provisions of the Federal Trade Commission Act?

Under this Act, as amended, the Commission is empowered, among other things, to (a) prevent unfair methods of competition and unfair or deceptive acts or practices in or affecting commerce; (b) seek monetary redress and other relief for conduct injurious to consumers; (c) prescribe rules defining with specificity acts