What type of trademark gets the highest protection?

Which types of marks are likely to receive the strongest trademark protection?

Arbitrary or Fanciful Marks. Fanciful or arbitrary marks are made-up words or real words that have no relationship to the good or service supplied, respectively. These are the strongest types of marks and are afforded all protection.

What types of trademarks are protected?

A trademark offers legal protection for a word, symbol, phrase, logo, design, or combination of those that represents a source of goods or services. Types of trademarks for products include five main categories: generic mark, descriptive mark, suggestive mark, fanciful, and arbitrary mark.

What are the best trademarks?

The Most Valuable Trademarks in the World – Top 10

  • Amazon – 416 Billion Dollars.
  • Apple – 352 Billion Dollars.
  • Microsoft – 327 Billion Dollars.
  • Google – 324 Billion Dollars.
  • Visa – 187 Billion Dollars.
  • Alibaba – 153 Billion Dollars.
  • Tencent – 151 Billion Dollars.
  • Facebook – 147 Billion Dollars.

How do you choose a strong trademark?

Trademark Tips – How To Select Strong Trademarks

  1. Avoid Trademarks that cannot be Registered. …
  2. Avoid Surnames. …
  3. Avoid Confusing Trademarks. …
  4. Avoid Purely Descriptive Words. …
  5. Avoid Generic Words in a Trade mark. …
  6. Avoid TLA’s (Three Letter Acronyms) and Numbers. …
  7. Use animal or plant names. …
  8. Use invented words.
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What are the 3 types of trademarks?

What Is a Trademark and What Are the Types?

  • Arbitrary and Fanciful Trademarks. The strongest trademarks are those that are not in any way connected to the products they’re used on. …
  • Suggestive Trademarks. …
  • Descriptive Trademarks.

What are the 4 types of trademarks?

Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, “generic,” and cannot function as trademarks.

Is Exxon a fanciful mark?

For example, Exxon® is considered a fanciful trademark that is afforded a high level of trademark protection. Exxon® is a made-up word having no meaning or translation in a foreign language and does not describe Exxon’s branded gas stations, motor fuel, and related products.

What is trademark protection?

Trademark protection refers to safeguarding intellectual property rights to protect a trademark from counterfeiting and infringement. A trademark is an established or legally registered mark that identifies a manufacturer’s unique goods and services.

Which type of trademark receives automatic protection?

You can establish rights in a trademark based on “legitimate use” of the mark. This protection arises automatically, from actual legitimate use of a mark for business or commercial purposes. Trademark rights that arise from use (rather than from registration) are sometimes referred to as “common law” trademark rights.

How does trademark protection work?

A trademark protects a good or service offered by a company from infringement or damage of reputation by another company. With a trademark, you have legal recourse to sue another company that uses your likeness to further their own business ventures. This includes both registered and unregistered trademarks.

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